Frederick Afrifa

International Sprinter, Motivational Speaker & BBC The Apprentice 2025

Topics:

Overcoming obstacles
2
Motivation & goal-setting
2
Mindset matters

Frederick Afrifa’s journey from a one-bedroom flat in South London to the international athletics stage is nothing short of remarkable.

A two-time national Gold medallist and World Youth Relay Champion, Frederick has also appeared on Ninja Warrior UK and, more recently, BBC’s The Apprentice (2025) – showcasing not just athletic ability, but entrepreneurial spirit and resilience.

Born in Italy, Frederick moved to the UK aged 12, speaking hardly any English. Despite the odds, he quickly found his passion in athletics, rising through the ranks to become London Schools Champion (2011), Surrey County Champion (2015), and National Champion (2018). He went on to represent Italy at international level, winning two gold medals along the way.

When his professional athletics contract was unexpectedly cut in 2020, Frederick didn’t give up. He took work as a delivery driver to stay afloat while building a new path forward. That same determination led him into motivational speaking, where he now shares powerful insights on resilience, mindset and overcoming adversity.

Frederick’s talks are honest, high-energy and deeply impactful. With lived experience of setbacks, reinvention, and elite performance, he delivers motivational workshops that cover:

  • Overcoming obstacles – building resilience and bouncing back stronger

  • Motivation & goal-setting – achieving success against the odds

  • Mindset matters – shifting perspective to unlock potential

With a relatable, dynamic style and the rare ability to engage audiences from schools to boardrooms, Frederick Afrifa is the perfect speaker to inspire ambition, self-belief, and personal growth.

Book Frederick Afrifa

Featured topics include

Helping pupils believe in their greatness. Having spoken in over 700 schools around the country, I have a deep understanding on how young people think & things they need to excel. My talk is a reminder to zoom out & understand that they have the keys to unlock the next generation.

Inspiring students of all ages through the struggles of my pursuit to professional contract. After a 7 year wait, I have won 2 national titles and built the life of my dreams. This came as a result of goal setting, delayed gratification & having a me vs me mentality.

What people say

A life changing experience for some of our students.

Student Development Manager – Plumpton College

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